Saturday 4 February 2012

When Events Feel More


Imagine the scene, you can decide to hold a major event, it will be the highlight of your company's network log, and you want to invite the great and good. You find the perfect event, and the perfect place, miracle of miracles, your main players are all available at the same time on the same day.

Then, you need to invite all business contacts, which are so important to you. You know you want to call them, know when and where it is, but because they are rushing to call out, do not stop and read an invitation from the perspective of someone who knows nothing about it. The result? Call to speak to the reader where and when the event occurs.

I know, it could not happen to you, but it happened and what has happened recently. In the past month I've got three high-profile calls from major companies, not to say that when the event was not telling others where the event takes place and finally tell me where and when.

This not only reflects badly on the companies involved, but also to decrease employee productivity as employees were not only on the ground calls, but added to their stress levels to cope with some very 'enough' customers. When you consider that most employees have not experienced event managers and suddenly put 'in charge' of this prestigious event, one must consider, if appropriate, the use of your time. If you are, perhaps, look at the recruitment event organizer, although this May seem like that is driving the cost of your case, if you can, in fact, afford not to?

Experienced Events Organiser will be able to handle an event of this nature from the start, but should be able to prevent any problems before they even happen, and most importantly, be able to cope with the stress that this type of event can bring up . Remember the person who arranged this to double the investment in the project, not only do they need to ensure the smooth functioning of their clients' perspectives, but they must be sure that it reflects both of them because their reputation is at stake as well.

One of the best ways to avoid mistakes like this is to have a tick list of things you want to tell your customer, can feel something like "Idiot's Guide ....." But sit down, think about the message and write-down you need to tell them. Also several spreadsheets to keep track of calls, responses and costs, so there will be no surprises 'dirty' when the bills come in.

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